How attractive is your idea?
Evaluating a new idea actually doesn’t take very long. Simple answers to simple questions can hint at whether your idea is viable – and being able to express your idea in a short and concise way can mean the crucial difference.
Screening
A simple, initial way to evaluate any new idea is to answer few questions about your idea and if you can do that you are off to a good start - Link til Idea Screening
Positioning Statement
You can also check the viability of your idea with a so-called positioning statement - Link til Positioning Statement
Elevator Pitch
When you have tested that your idea is viable it’s also important to be able to present it in a short and concise way, appealing that the listener wants to here more about your idea also called the elevator pitch